The Biggest Facebook Ads Mistakes Real Estate Agents Make in Nigeria – If you’re a realtor, a real estate company, or a real estate marketer and want to sell more of your real estate properties using Facebook Ads, read this carefully…

I will share THREE secrets with you:

One big mistake most realtors make when setting their Facebook ads to promote and sell their real estate properties, and
A quick tip that will help avoid this mistake,
Know how to set up ads that will convert for your next real estate property sales.

There are different campaign objectives you can choose from when setting up your ads…

We have the Awareness, Traffic, Engagement, Leads, Sales…

But there is a mistake that a lot of realtors make when they want to sell their real estate properties.

Real estate properties are high ticket products, they are not products that anyone can just randomly immediately they see your ads…

Most times people do not have the money already in stock somewhere to just hijack it and buy. Sometimes they may need to plan ahead or even save up like 6 months, 1 year two years before they can afford your properties. That means you may need to follow up on the client and nurture them so they can trust and buy from you when they are ready…

Now, that also determines the kind of objective you should use when setting up your ads.

You have to understand that the campaign objective you use will determine to a very large extent if your ad is going to be successful or not

As I said earlier, real estate is a high ticket and that goes to show that not every class of person who sees your ad can afford it INSTANTLY – which means that it is very difficult for you to get outright purchases of a real estate property immediately someone see your advert on Facebook… You have to have an attraction system to attract them to your funnel and you follow up with them…

And this is why most times, as a real estate agent or agency, a SALES campaign may not be ideal for your ads. This is because:

People who see your ads may not have the money to buy instantly, and
Trust issues

So, I know you might have been asking in your mind now that, David, what is the campaign objective you recommend then?

What I recommend for you as a realtor is to use LEAD objective because it will help you to attract potential prospects, people that have the money, and because there is a trust issue particularly among the Nigerian space people can’t just see a property being advertised online and bring out their money and buy without knowing and trust you…

When you generate these leads, you’ll be able to get their contact details like name, phone number, email, etc. With this information, you’ll be able to follow up and nurture the leads…It is when you follow up and nurture them that you can convert them to buyers

Before I go, let me hammer this into your heart:
There is a need for you to follow up with your leads. There is a need for you to make them understand that out of all the several real estate agents or agencies we have in Nigeria, you are the best person/agency to buy from. That is where the nurturing stage comes in.

I believe you understand all this as a real estate marketer because as a ret you’re a marketer.

Summary
In this post, you have learned how to choose the right Facebook Ads Objective to triple your real estate sales by targeting high-end clients and generating quality leads.

Recommended Tips For You
– Effective Targeting: Focus on high-end clients who can afford real estate investments.
– Lead Generation: Use lead objectives to collect contact information for follow-ups.
– Nurturing Leads: Consistent follow-up is crucial for converting leads into buyers.
– Ad Budgeting: Allocate a reasonable daily budget to reach your target audience effectively.
– Campaign Setup: Customize your campaign and ad set names for clarity and organization.
– Professional Page: Use a trustworthy Facebook page with relevant real estate content.
– Engaging Ads: Create compelling ad creatives that attract and retain potential buyers’ attention.